Accedo and HTC Vive are working with Australian National Basketball League (NBL) to create new user experiences for sports in virtual reality (VR). Photo credit: Accedo

Accedo and HTC Vive tie up to speed up VR innovation

The partnership sees collaboration with the Australian National Basketball League (NBL) to create VR sports experiences

To accelerate virtual reality (VR) innovation in the video industry, Accedo has joined forces with HTC Vive in a partnership aimed to “create video experiences that would change viewers’ perception of today’s video entertainment while enhancing user experience”.

The new alliance will see both companies producing a series of joint seminars and participating in various industry-speaking engagements, as well as the collaboration with the Australian National Basketball League (NBL) to implement new VR services and technologies.

Saying that video experience will change as VR technology matures and services become more mainstream, Rikard Steiber, president of HTC Viveport, added: “Accedo brings a strong perspective and experience in the video industry, and we believe this partnership can stimulate innovation and cross-collaboration that will benefit content owners such as the NBL and video consumers.”

The NBL, which includes eight teams from around the country, attracts more than 750,000 spectators each season, as well as prime-time TV audiences for games broadcast nationally.

Jeremy Loeliger, CEO of the Australian NBL, concluded: “VR offers an exciting opportunity to create new content and experiences for sports fans around the country, and we look forward to collaborating with Accedo and HTC Vive.”

 

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