The combination of Ooyala and Adobe’s solutions would allow media and entertainment companies to build DTV and OTT solutions for greater engagement, measurement and recognise greater returns with video. (Picture from Getty Images)

Ooyala taps into Adobe Experience Cloud for DTV

Ooyala has partnered with Adobe to combine Ooyala’s Integrated Video Platform (IVP) solutions with the Adobe Experience Cloud.

With this partnership, customers can reduce their total cost-of-ownership, not requiring further custom engineering and development costs, Ooyala explained. With highly reliable delivery, measurement and insights for greater engagement, Ooyala added that its customers can see scalable results.

In addition, broadcasters and publishers can more effectively grow and monetise their global audiences, major brands can increase brand loyalty, and sports teams and leagues can drive higher fan engagement.

“Modern media companies with large audiences and real skin in the game need better insights and technologies to recognise greater return on their video business,” said Belsasar Lepe, Ooyala’s co-founder and senior vice-president of Products and Solutions.

“Pairing our IVP solutions with Adobe gives even more insight into analytics and measurement, building common data sets across every function of video all with a single goal — to grow your business.”

Ooyala added that premium media and entertainment companies will be able to build best-of-breed digital TV and over-the-top (OTT) solutions for greater engagement, measurement and recognise greater returns with video.

Lastly, with Adobe’s TV-delivery and monetisation technologies, premium content providers benefit from the same reliable scale and device reach achieved in some of the largest live events to date, including Superbowl LI, international Olympic coverage and the 2014 FIFA World Cup.

The new partnership would allow customers to also use Ooyala’s complete set of IVP solutions, building collective insights across video production, distribution and advertising processes, which are trusted by companies such as Sky, Media Prima and Star India, Ooyala revealed

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