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Ericsson debunks consumers’ views on 5G

As the global industry edges closer to the 5G horizon, Ericsson, in its new ConsumerLab report — 5G Consumer Potential — has published insights into consumers’ perception on the value of 5G

Consumers expect 5G to provide relief from urban network congestion in the near term — especially in megacities, where six in 10 smartphones users report facing network issues in crowded areas, Ericsson pointed out in its new ConsumerLab report, 5G Consumer Potential.

Besides anticipating more home broadband choices to be available with the launch of 5G, the report further dispelled the ICT industry myth that consumers are unwilling to pay a premium on 5G with smartphone users stating that they will be willing to pay 20% more for fifth-generation services, and half of early adopters as much as 32% more.

However, four in 10 of these high spenders, according to the report, expect new use cases and payment models as well as a secure 5G network in addition to a consistently high Internet speed.

And while video consumption is set to rise with 5G, consumers expect to not only stream video in higher resolutions but also use immersive video formats such as augmented reality (AR) and virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G era.

This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The company further claimed that the views of the participants are representative of almost a billion people.

In addition to looking at the potential 5G consumer benefits, the study is also aimed at uncovering industry myths on this technology such as 5G offers consumers no short-term benefits; there are no real uses cases for 5G, nor is there a price premium on 5G; smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services; and current usage patterns can be used to predict future 5G demand.

Jasmeet Singh Sethi, head of ConsumerLab, Ericsson Research, commented: “Through our research, we have busted four myths about consumers’ views on 5G, and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G.  

“Consumers clearly state that they think smartphone is unlikely to be the sole solution for 5G.”

 

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