Thailand’s media industry is undergoing strong transformation driven by technological and commercial forces, and the launch of 5G is expected to accelerate the consumption of content across multiple devices and platforms.
During the first focused seminar on Thailand, organised by Asia Video Industry Association (AVIA), Ongard Prapakamol, Chief Media Officer of True Corporation, commented: “This is a time when we need to reinvent our pay-TV to see a new S-curve.”
True Corporation owns Truevisions, the country’s largest cable and satellite TV operator which in recent months has been expanding into the video-on-demand (VoD) market.
Prapakamol shared that the company’s strategy is to have different platforms serving different consumer needs, offering multiple services as a “super-app”, across free-to-air, pay-TV as well as streaming via its digital service, TrueID.
This has enabled True to move 99% of its revenue coming from pay-TV subscription to only 60% now, with 30% from advertising across TV and digital, and the remaining 10% coming from a growing events arm which also includes licensing of True’s original content.
The expected growth in multi-platform consumption has also led to more regional and international OTT services being launched in the Thai market, with iQiyi launching in Thailand this year.
Kelvin Yau, VP of International Business Department and GM Thailand, iQIYI International, discussed its strategy for growth in Thailand. “It’s AVOD plus SVOD plus more…for iQiyi, SVOD is more than just a streaming service,” he said.