Simon Leadlay joins You.i TV from Accedo, and is tasked to lead the company’s global pay-TV business development efforts
With a focus on expanding international growth, You.i TV, a provider of software tools for addressing cross-platform app development, has hired Simon Leadlay to lead the company’s global pay-TV business development efforts.
Leadlay will be responsible for supporting pay-TV operators in Europe, North America and beyond to harness the benefits of the You.i TV’s You.i Engine One app development platform. Leveraging a variety of technical approaches, including support for the React Native application framework, You.i Engine One enables users’ in-house development teams to create unified cross-platform user interfaces for both set-top boxes (STBs) and consumer devices, achieving development velocity while driving new revenue opportunities.
Leadlay said: “The rapid pace of technology advancement, and the rise of viewing on connected TVs and handheld devices, have led to unprecedented fragmentation of the pay-TV ecosystem. My mission is simple: to help operators develop and deploy innovative services that deliver seamless and enjoyable user experiences across all devices. That’s the key to driving subscriber loyalty and higher ARPU.”
Before joining You.i TV, he was director of pay-TV product management and business development at Accedo. Prior to that, he was with Latens Systems, Pace and ARRIS, where he was integral to the companies’ productisation as well as sales and marketing efforts for next-generation user experiences.