The new StarHub Go Streaming Box is powered by Accedo’s Studio Pay TV Android TV Launcher.

Accedo powers StarHub’s new Android TV service

Accedo’s Studio Pay TV Android TV Launcher supports the new StarHub Go Streaming Box

Singapore telco and pay-TV operator StarHub has launched the StarHub Go Streaming Box, an Android TV Operator Tier set-top box (STB) TV offering.

Chong Siew Loong, CTO of StarHub, said: “We are excited to be the first operator in the world to launch an Android TV Oreo Operator Tier streaming box. As an all-in-one entertainment offering, the StarHub Go Streaming Box combines the strengths of our StarHub TV content, our partners’ apps and the Google Play store catalogue to provide an easy lean back viewing experience.

“Accedo’s Android TV Launcher is key to this equation as it allows us to offer a dynamic, next-generation user interface with augmented over-the-top (OTT) content and Android TV apps to excite our customers.”

Designed to support Google’s Android TV Operator Tier programme, the Accedo Android TV Launcher is designed to replace Google’s standard launcher with an operator-branded and managed User Interface (UI). It provides subscribers with access to all Android TV services, while putting the operator’s content and branding front and center. Accedo’s Launcher was designed in line with Google guidelines and is architected to allow UI customisation and integration with an operator’s systems, with minimal time to market and risk, according to Accedo.

Michael Lantz, CEO of Accedo, added: “This is a significant milestone for StarHub and Accedo and I know both teams are very proud to launch the world’s first Operator Tier offering on Android TV Oreo.

“Together we have ambitious plans to grow the service and to continue to transform the StarHub video experience through innovation, smart products and scalable solutions.”

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