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Dalet and Telstra Broadcast Services (TBS) have unveiled a strategic partnership aimed at propelling the digital transformation of media workflows across the Asia-Pacific region. The collaboration merges Dalet’s top-tier media workflow solutions with TBS’ infrastructure and operational expertise, creating a dynamic alliance poised to reshape the media landscape in the region. 

At the core of this partnership lies Dalet’s media workflow solutions, available through subscription, enabling media operators to monetise archival content, optimise supply chains, ensure compliance, and streamline content delivery.

Central to the collaboration is the integration of Dalet Flex, a media asset management (MAM) and orchestration engine designed to eliminate silo-ed production processes that hinder collaboration. Instead, it empowers media organisations by automating intelligent workflows that address operational challenges, thus aligning with broader business objectives. 

Ren Middleton, Vice-President of Sales, Asia-Pacific, Dalet, said, “Our customers tell us that agility is key to their business, so onboarding the right technology quickly enables them to accelerate their time to market.

“Partnering with TBS will enable us to deliver solutions to our joint customers with the velocity and efficiency they expect.” 

TBS brings to the partnership a wealth of experience in agile project delivery, high-performance media networks, cloud migration, and managed services. The partnership builds upon the longstanding relationship between Dalet and TBS, marked by transformative endeavours in sports, over-the-top (OTT) content, and broadcast organisations, including the Australian Football League.

Karen Clark, Head of Asia-Pacific at Telstra Broadcast Services, concluded, “This collaboration will accelerate the digital transformation of media workflows in the Asia-Pacific region, offering our customers premium cloud-first production platforms and services.

“By leveraging Dalet Flex and our managed services, we aim to deliver solutions that enable our joint customers to achieve their business goals with greater velocity and efficiency.”

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