Adding a new level of dynamism to how TV is consumed

Ericsson Media Solutions believes that HDR is one of the most important technologies to emerge in recent years for the broadcast and media industry

High dynamic range (HDR) is the “most significant” improvement in the TV/video viewing experience since colour was added to black-and-white TV, suggested Marc Stauffacher, head of Solution Area TV Platforms, Ericsson Media Solutions.

He told APB: “HDR technology, which enables much higher peak brightness levels on the screen simultaneously with much deeper black levels, is playing a transformative role in the TV/video viewing experience for consumers.

“Consumer demand for 4K/Ultra HD (UHD) and HDR content has increased exponentially over the past 12 months.

“The latest Ericsson ConsumerLab TV & Media research shows that 4K/UHD TVs are now present in over a fifth of all homes, demonstrating the increasing demand for higher picture quality.”

To address this demand, Ericsson has made available its MediaFirst mediaware on Amlogic’s chipsets. The integration of Amlogic’s S905X chipset solution, said Ericsson, enables consumers to speedily access content — including HDR content — across MediaFirst set-top boxes.

Operators can also provide increased choice of content, as well as boost engagement and personalisation experiences for customers, the company added.

Another key characteristic of HDR, Stauffacher highlighted, is its ability to be perceived, regardless of viewing distance. “While increasing the image resolution from HD to 4K/UHD also creates more realism, in order to perceive this, the consumer must view the screen at half the distance than the same-size HD display, which for the average home may not be practical.”

Such is Ericsson Media Solutions’ commitment to HDR that despite initially having trouble finding TVs that could test the technology, it soldiered on. Today, the company has worked with a number of TV manufacturers to implement HDR end-to-end, revealed Stauffacher.

“We are really committed to improving the viewing experience and making sure that our customers are ready to enjoy this fantastic new technology as HDR content becomes more mainstream,” he concluded.


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