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Adobe marching to democratise its video applications for one and all

The March release of Adobe video applications demonstrates the company’s commitment to empowering users, big and small.

“Once reserved for a small percentage of creatives with big budgets and specialised equipment, video has now been democratised,” said Sean Lyden, Adobe’s Product Marketing Lead for Adobe’s publisher-focused video and advertising solutions in a blog post.

“At Adobe we recognise that the needs and motivations for video creation are at times universal and at times unique. With this in mind, we are anchoring our work in 2021 on core themes that we believe address the needs of our diverse users.

“The March release of the Adobe video applications demonstrates our commitment to empowering our users across these areas.”

The core themes of enabling users to be more productive, include:

•  A new Captions Workflow capability in Adobe Premiere Pro (v 15.0) for quickly adding, customising and stylising captions and subtitles; speech-to-text capability is to be added later this year. In addition, users can go beyond copying individual audio effects to copying and pasting complete audio effects racks between audio tracks.

•  Enhancements to Adobe After Effects (v 18.0), including a real-time 3D Draft Preview in  the Comp panel, a 3D Ground Plane to help designers orient their designs in space, and a revamped Composition Toolbar.

Warp Stabilizer improvements in Premiere Pro and After Effects provides a 4x speed gain for reducing camera shake in UHD footage.

•  Dozens of new Motion Graphics templates are now available on Adobe Stock. Premiere Pro users can use the new Media Replacement feature to customise these templates with their own media or logos.

Further details on Adobe’s blog post at https://blog.adobe.com/en/publish/2021/03/10/adobe-video-march-2021-release.html#gs.vn2q1q.

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