With the embrace of AI by the media and entertainment industry, valuable content is no longer consigned to anonymity within the depths of massive digital media libraries.

AI poised to dominate in 2018

Keith Lissak, senior director, media and entertainment solutions marketing, Quantum, writes on how AI is set to transform content owners’ understanding of their digital media assets.

Thanks to the unprecedented demand for content across a variety of platforms, media organisations today are building immense — and continually expanding — libraries of content. Countless interns working day and night could not possibly tag or catalogue all of this material, so it has not been possible for media organisations to extract metadata from every digital asset within their libraries. Consequently, much of the content they own and store remains unknown, invisible and effectively unavailable for re-monetisation.

With the embrace of artificial intelligence (AI) by the media and entertainment industry, however, valuable content is no longer consigned to anonymity within the depths of massive digital media libraries. Utilising cognitive engines that perform processes such as transcription, face recognition, object recognition, sentiment identification, translation and geolocation, AI enables fast, automated examination of files and near-real-time extraction of minute details that previously were unobtainable.

For more insights from Quantum on what AI can bring to your organisation, be sure to grab the APB Jan/Feb 2018 issue.

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