“IP gives operators the infrastructure that allows them to be agile and flexible, so that they can deal with the next wave of change which is so important for our industry,” said Mike Cronk, board of directors, chairman, AIMS. He is also vice-president for core technologies at Grass Valley.
Besides demonstrating IP interoperability, the Alliance for IP Media Solutions (AIMS) fitted an IP production room at the IP Showcase
At the recently concluded 2018 NAB Show, the Alliance for IP Media Solutions (AIMS) — alongside partners Audio Engineering Society (AES), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), IABM, National Association of Broadcasters (NAB), Society of Motion Pictures and Television Engineers (SMPTE), and Video Services Forum (VSF) — highlighted progress in the journey towards IP interoperability at its IP Showcase.
Dubbed as the one-stop destination where broadcast and IT engineers will be able to learn about IP for real-time media, the IP Showcase demonstrated interoperability between key technologies and their applications with seven demonstration areas focused on IP workflows:
Mike Cronk, board of directors and chairman, AIMS, told APB: “The change taking place in the broadcast and media industry is greater than before, especially when things are happening at an incredibly fast rate, which is why media companies must go into IP. Because, for instance, when operators goes IP, it opens up the ability for them to do more things with software.”
For the first time, the IP Showcase featured an IP production room, based entirely on the SMPTE ST 2110 specification. Instead of simply showcasing interoperability between all equipment, the broadcast control room demonstrated the benefits of IP, and how end-to-end productions were possible using SMPTE ST 2110.
“To be successful in this environment, operators have to be agile, flexible and respond to changes quickly. IP gives operators the infrastructure that allows them to do that, and deal with the next wave of change, which is so important for our industry,” said Cronk.