APB+Distribution

Alibaba Cloud using SRT at the edge to benefit broadcasters

The advent of direct-to-consumer content consumption has fuelled the rise of low-latency video transport around the world. And the SRT Alliance aims to meet the demand with Secure Reliable Transport open-sourced protocol and technology. Developed and pioneered by Haivision, SRT optimises streaming performance and quality across unpredictable networks with low-latency secure streams and it is royalty-free.

To show their support of the cross-industry adoption of the SRT, Alibaba Cloud, Internet Initiative Japan, Kiswe, and Red5 Pro have joined the SRT Alliance.

“We’ve implemented SRT support at the edge of our network for broadcasters that need to bring in contribution streams in the Alibaba Cloud,” said Glyn Smith, head of Media &  Entertainment Product Solutions, Alibaba Cloud Intelligence. “By using SRT at the edge, broadcasters can reap the benefits of faster response times and minimal latency while avoiding network congestion.”

Red5 Pro also commended on the benefits of SRT: “SRT reduces latency on first-mile ingest, while Red5 Pro allows us to take those streams and distribute them to millions of concurrent viewers with less than 500 milliseconds of end-to-end latency.

“This is a game-changer for a variety of use cases – from live sports streaming, eSports, live gambling to next-generation experiences that require interactivity combined with live video.”

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