As with many Olympic Games in the past, broadcasters and other media professionals working at the IBC and MPC set up by the host country Japan will tend to interact freely with one another, renewing friendship, exchanging information and latest updates on various games going on simultaneously in and around Tokyo. With the COVID-19 pandemic still lingering, Alibaba Group has come up with an innovative digital cloud-based pin that also act as a name tag to provide a safer way for them to interact with one another.
Alibaba Group, being the Worldwide TOP Partner of the International Olympic Committee (IOC), has officially unveiled the Alibaba Cloud Pin, its cloud-based digital pin, for broadcasting and media professionals attending the Olympic Games Tokyo 2020.
The pin can be worn either as a badge or attached to a lanyard. The digital wearable is designed to enable media professionals working at the IBC (International Broadcasting Centre) and MPC (Media & Press Centre) to engage with each other and exchange social media contact information in a safe and interactive manner during the Tokyo Summer Olympic Games starting tomorrow, July 23, until August 8.
“The Olympic Games has always been a thrilling event with opportunities for media staff to meet like-minded professionals. With this unprecedented Olympic Games, we want to use our technology to add new exciting elements to the Olympic pin tradition at the IBC and MPC while connecting media professionals and enabling them to maintain social interactions with safe distancing,” said Chris Tung, Chief Marketing Officer of Alibaba Group.
“As a proud Worldwide Olympic Partner, Alibaba is dedicated to the transformation of the Games in the digital era, making the experience more accessible, aspirational and, inclusive for broadcasters, sports fans and athletes from across the world.”
Christopher Carroll, Director of Digital Engagement & Marketing at the International Olympic Committee, emphasized: “Today, more than ever, we look to engage people around the world through our digital ecosystem and connect them with the spirit of Tokyo 2020.
“We are excited to be partnering with Alibaba to support us in our digital transformation journey and to help us build engagement during the Olympic Games.”
Serving as a multifunctional digital name tag, the pin enables users to meet and greet each other, adding people to their ‘friend list’, and exchange daily activity updates, such as step counts and the number of friends made during the day.
This can be done easily by tapping their pins together at arm’s length, bearing in mind the social distancing measures.
The digital pins also include specific designs of each of the 33 sports on the Tokyo 2020 Programme, which can be unlocked through a list of playful tasks like making new friends. To activate the pin, users simply download the Cloud Pin application, and pair it with a wearable device via its bluetooth function.
This Cloud pin at the Olympic Games will be given as a token to the media professionals working at the IBC and MPC during the Olympics.
As the official Cloud Services partner of the IOC, Alibaba Cloud offers world-class cloud computing infrastructure and cloud services to help enabling the Olympic Games to digitalise its operations to be more efficient, effective, secure and engaging for fans, broadcasters and athletes from Tokyo 2020 onwards.
In addition for Tokyo 2020, Alibaba Cloud and Olympic Broadcasting Services (OBS) launched OBS Cloud, an innovative broadcasting solution that operates entirely on the cloud, to help transform the media industry for the digital era.