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Ampverse-POPS OTT video game alliance targets Gen-Z audience

Video game entertainment company Ampverse and digital entertainment network POPS Worldwide have entered a partnership to develop an original video game content series to be broadcast on the POPS’ OTT video platform.

Having garnered over 80 million views for POPs-branded video assets – original content programming, live streaming, pro team sponsorship and social branding –  within four months, this alliance follows a highly successful tie-up earlier this year between POPS and Ampverse as a way to reach Gen-Z audiences at scale.

The video game content series consists of 50 original videos, and will feature Ampverse’s eSports team, Bacon Time, one of the largest eSports teams in South-east Asia. The series follows Bacon Time’s journey into the Free Fire Pro League, introducing audiences to the inner workings of a professional eSports team with exclusive behind-the-scenes footage.

With digital entertainment consumption increasing in 2020, the partnership enables Ampverse to move strategically into original content production, which includes developing a suite of original content slated for release in the second half of 2020 and early 2021.

Esther Nguyen, CEO of POPS Worldwide, commented: “We’re on a mission to acquire the best content across a variety of categories, with gaming being a big focus for us.

“The first wave of content that Ampverse produced had some of the highest engagement rates on our platform to date.

“We are thrilled about developing this content series with Ampverse, and to continue this collaboration in the dynamic and high-adrenaline eSports and gaming sector.”

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