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ASG integrates Supersphere’s VR, XR into its cloud production stack

Advanced Systems Group (ASG), a technology and services provider for media creatives and content owners, and Supersphere, an innovative performance engineering company for creators, have announced a strategic partnership that will drive innovation in cloud production and extended reality (XR) technology. 

This collaboration will leverage ASG’s strengths in cloud production technology and integration alongside Supersphere’s expertise in live production involving virtual reality (VR) and XR.

ASG brings over 25 years of experience in engineering, systems integration, and managed services for media production, making the company a trusted partner in the industry. Supersphere, known for its innovative real-time performance software and immersive experiences for high-profile clients like Sir Paul McCartney, Billie Eilish, Kid Cudi, Meta and Sega, will contribute its deep knowledge in VR, XR and live production.

As part of this partnership, Supersphere’s ArkRunr platform will be integrated into ASG’s cloud production technology stack. ArkRunr is a Unity-based, real-time, spatial performance platform designed to be a cost-effective, fast, entry point to the world of virtual production. 

Dave Van Hoy, President of ASG, said, “Over 20 years, Lucas Wilson (CEO of Supersphere) and I have built a friendship rooted in a shared passion for innovation and excellence in media production. That shared vision makes this partnership with Supersphere truly special. 

“By combining Supersphere’s cutting-edge XR and live production capabilities with ASG’s cloud technology and system integration expertise, we are set to deliver groundbreaking solutions for creators and audiences.”

According to ASG, the collaboration with Supersphere provides the ASG cloud team with an innovative approach to live production, including a virtualised performance platform to speed up the deployment of software-defined production environments.” 

Lucas Wilson, CEO of Supersphere, added, “My respect for ASG’s extensive expertise across the media technology landscape made this an easy call. This partnership allows us to combine Supersphere’s XR and live production experience with ASG’s cloud and integration solutions. Together, we will set new standards in media production, delivering advanced and seamless experiences for creators and audiences alike.”

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