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AsiaSat reorganises commercial unit

Leading AsiaSat’s new division is Ina Lui, who is tasked to combine the strengths of satellite operator’s commercial, marketing and business development teams

AsiaSat has appointed Ina Lui senior vice-president, commercial, business development and strategy, following the company’s decision to integrate its commercial, marketing and business development teams under one division.

In her new role, Lui will assume additional responsibilities in commercial and marketing.

Dr Roger Tong, CEO of AsiaSat, commented: “I am pleased to announce this new transformation for the company. By elevating and uniting our commercial, marketing and business development teams under one leadership, we are better positioned to harness the strengths and synergies of a combined team to synchronise our transformation with our customers and accelerate growth at AsiaSat.”

Lui has more than 25 years’ experience in the satellite, telecommunications and technology sectors, covering areas in commercial, marketing, product and business development. Prior to joining AsiaSat, Lui was managing director, sales, Asia-Pacific at ABS, where she was responsible for sales and business initiatives for the region.

Lui concluded: “I’m grateful for this opportunity to lead a strong and combined team, continuing to work closely with other departments at AsiaSat to bring together better synergies with our customers and partners in order to deliver even better service quality and more innovative solutions to meet the ever-changing market and consumer needs.”


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