Astro taps ABR technology to enhance OTT service
Malaysia’s leading satellite television player, Astro, has commissioned Broadpeak, a CDN provider, to strengthen its OTT video service. Through Broadpeak’s multicast ABR technology, Astro will be able to distribute live and catch-up TV to multiple different screens, as well as achieve cost-efficiency through systems integration.
Astro will harness ABR technology — a satellite solution — to distribute 20 MPEG-DASH live channels across Android TVs, iOS, Android tablets and smartphones. Being the systems integrator of the project, Broadpeak will coordinate with third-party stakeholders such as Viaccess-Orca, Neotion and Datacom for a seamless deployment.
Shahrul Imran Sultan, vice-president of Product Engineering at Astro, said: “We are pleased to work with Broadpeak to enable our commercial and enterprise partners to enhance their business by providing their customers with an avenue to enjoy our content that’s transmitted via satellite just by connecting to the establishment’s Wi-Fi and launching the dedicated app.”
At places with limited broadband connection, nanoCDN technology can deliver Astro channels in adaptive bitrate formats akin to the quality of a DTH broadcast. Furthermore, Broadpeak provides BkA100 analytics solution for Astro to preview streaming and gain QoE statistics to streamline its OTT services.
Sultan continued: “We are confident that Broadpeak’s multicast ABR solution will assist us in elevating the customer’s user experience while providing the best technical quality.”
Jacques Le Mancq, CEO of Broadpeak, told APB: “Broadpeak satellite technology will enhance Astro’s OTT content delivery, with low latency and across different platforms.”