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Ateme integrating Apple SSAI tool to enhance personalised advertising

Ateme has announced the integration of the latest HLS Interstitials specification from Apple into its Server-Side Ad Insertion (SSAI) solution. This development of the Ateme NEA solution for targeted advertising is designed to produce a superior viewing experience while enabling content and service providers to increase revenue streams through wider reach and more effective ad targeting.

Implemented initially for a leading content and service provider in Europe, the solution is one of the first SSAI solutions in the market to include support for HLS Interstitials. This offers several benefits, including a better audience experience, with transition from content to ads and back to content, despite differences in codec parameters and audio tracks.

Service providers are provided with more choices, including the ability to enhance or restrict player control actions during ad breaks. They get more flexibility in the ad-insertion process, with the ability to reverse or change inserted ads after initial decisions, and can deploy a stronger technical solution that offers more resilience to ad-break conditioning and segment boundaries in the HLS manifest.

Ahmed Swidan, Director of Personalised TV, Ateme, said, “Content and service providers are struggling to find new ways to increase their revenue. One way to achieve this is to reach more viewers, on more devices, with the best ad-insertion techniques. 

“The latest HLS Interstitials specification from Apple enables a wider reach, while also introducing advanced functionalities for ad-break replacement logic and making the system more resilient.

“We are thrilled to be among the first vendors to implement this standard, helping the media industry reach its full monetisation potential.”

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