WRAL-TV, NBC Universal and NAB successfully showcased the PyeongChang Winter Olympic Games in 4K/UHD over the ATSC 3.0 standard
In a public demonstration of the ATSC 3.0 broadcast standard, two media companies — WRAL-TV and NBC Universal — alongside event organiser NAB, have successfully delivered a PyeongChang Winter Olympic Games segment in 4K/Ultra HD (UHD) using Ateme’s Titan compression solution.
The demonstration, which was held at North Carolina State University, marked the “first ever” over-the-air broadcast of the new Dolby AC4 format, using layer division multiplexing (LDM) technology and new interactive applications to enhance the broadcast TV experience for viewers.
Walid Hamri, vice-president of solutions and business development, Ateme, commented: “This transmission is a fantastic demonstration of the new broadcast TV standard, and we’re thrilled to have been involved in such a pioneering project. ATSC 3.0 represents the future of technology in this industry, and our Titan compression solution utilised in this Winter Games presentation is helping to offer the ultimate new viewing experience.”
The demonstration featured several benefits that might not be achievable with current broadcast standards, according to the participants. For instance, NBC provided the 4K/UHD feed featuring high dynamic range (HDR) and wide colour gamut (WCG) to provide a “stunning view” of the Games, and the new Dolby AC4 provided “compelling audio”. Three applications were developed using HTML5, and combined broadcast to broadband content to provide an interactive programme guide, video-on-demand (VoD) content, in addition to user customisable statistics, athlete profiles and country-specific information.
Jimmy Goodman, president and COO of Capitol Broadcasting Company, concluded: “We’re proud to work with our network, our technology partners and NAB to showcase ATSC 3.0 as the future of TV. Our company’s 80-year legacy is rooted in serving our community using technology to innovate our coverage. Next Gen TV is the new frontier, and we are excited about the possibilities.”