ATP Media affirms partnership with Globecast

The new three-year deal will see Globecast delivering more than 20 matches to tennis fans worldwide

Tennis rights owner ATP Media, the broadcast production and distribution arm of the ATP World Tour, has extended its partnership with Globecast to bring HD coverage of tennis events to viewers around the globe.

Under the new three-year deal, Globecast will supply ad hoc distribution services for the ATP World Tour Masters 1000s, the ATP World Tour 500s, the Next Gen ATP Finals, and the Nitto ATP Finals — which totals more than 20 events.

Acting as a distribution hub for ATP Media, Globecast consolidates all live content produced by ATP Media’s productions globally, and provides helpdesk support to all the international rights holders.

Additionally, Globecast provides satellite backhaul from venues to London, combines them with incoming fibre deliveries, then selects content to create a master feed. This hybrid model, according to Globecast, ensures successful delivery of a “resilient, redundant” world feed. This feed, alongside supplementary feeds covering additional matches, is then distributed to broadcasters in Europe, Asia and Americas.

Shane Warden, director of broadcast and technology at ATP, concluded: “We’re really pleased to be renewing our partnership with Globecast. Over the past few years, they have delivered a consistently high-level service and are well placed to evolve with our ambitious plans. We look forward to continuing our partnership with Globecast over the next three years.”