With Covid-19 leading to many major trade shows being cancelled worldwide, AVIA hosted its first major media conference purely on a digital stage.
AVIA’s OTT Virtual Summit, held from June 29 – July 3, 2020, saw a record turnout of over 700 delegates.
During this year’s thought-leaders’ panel, senior executives from across the video landscape shared optimism for the industry as a whole.
Commenting on the growth of the region’s OTT landscape, Tony Zameczkowski, vice-president of Business Development for Asia-Pacific at Netflix, said: “It’s a great time to be a customer in this part of the world.”
With a surge in demand for Asian content, Netflix, WarnerMedia and Viu are racing to invest in local content.
For direct-to-consumer platforms, such as POPS Worldwide, the summit saw more collaborative partnerships, widening the range of audience, with the aim of building a highly engaged community.
Speakers on the panels agreed the industry is in its early stages of development for monetising premium streaming video, and particularly in advertising. They also pointed out that challenges remain in measurement metrics for OTT.
Wrapping up the summit, Louis Boswell, CEO of AVIA, said: “While we regret that we were not able to host everyone in person this year, we are extremely encouraged by the turnout we had for the OTT Virtual Summit and in bringing everyone together online.
“It is indeed a great time for the OTT industry in Asia, with more investment going into both technology as well as content in the region and there is no doubt that we are going to see growth in streaming video in the years ahead.”
The OTT Virtual Summit was supported by Gold Sponsor Brightcove; Official Pit-Stop Sponsor TV5MONDE and Silver Sponsors Broadcast Professional, Conviva, Limelight, MediaKind, Netflix, PubMatic and Vuulr.