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Avid enhances MediaCentral to offer greater workflow efficiencies

As media companies continue to face increasing competition for viewers and continued pressure to deliver more compelling content quickly and efficiently, Avid has released updates to its MediaCentral workflow platform.

These include the new MediaCentral|Acquire IP-based ingest scheduler, remote collaboration and improved hybrid working support, which empower media companies to accelerate production on premises and in the cloud.

The introduction of MediaCentral|Acquire adds ingest management to MediaCentral|Cloud UX, advancing Avid’s news production solution by enabling content production teams to collaborate from anywhere. 

To keep up with the growing demand for content, broadcasters need to automate their workflows more efficiently. Avid’s new MediaCentral|Acquire ingest scheduler app in MediaCentral|Cloud UX automates ingest scheduling for SDI and IP sources by controlling FastServe|Ingest, FastServe I/O and MediaCentral|Stream. MediaCentral|Acquire also supports Edit While Capture workflows for faster turnaround, while enabling ingest management from anywhere using only a web browser. 

David Colantuoni, Avid’s Vice-President of Product Management for Video and Media Solutions, said, “MediaCentral is the industry’s leading platform for enterprise content creation.

“With every software update, we unlock new levels of creativity and operational efficiency, empowering our media enterprise customers to deliver better content to their viewers in less time than ever before.”

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