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Avid-LiveU partnership simplifies IP contribution

Avid has entered into a strategic partnership with LiveU to enable the ingest of IP streams for TV news and remote live TV production in Avid’s MediaCentral platform.

Raul Alba, Director of Product Marketing, Media and Cloud at Avid, explained, “Our partnership with LiveU simplifies remote IP contribution by streamlining workflows and making remotely-generated content delivered securely via IP quickly available for TV news, sports and remote live TV production scenarios, all enabling broadcasters to cover more stories and deliver faster to linear and digital platforms.”

MediaCentral is an open media workflow platform with an ecosystem of strategic partners that integrates LiveU, as well as Haivision and other SRT-enabled cameras or devices, encoders and mobile apps. 

The collaboration with LiveU, said Avid, builds on the company’s strategy to simplify on-premise and cloud-based production workflows and provide openness for broadcasters and content providers.

With LiveU’s cloud-based solutions, media companies can accept incoming LiveU Reliable Transport (LRT) feeds from any field unit, LiveU Matrix IP distribution platform, or existing portable field units from LiveU with the cloud integration module. 

This interoperability, combined with MediaCentral | Stream provides broadcasters with a fast and cost-effective way of ingesting IP content into MediaCentral, so they can quickly bring live content and news stories to audiences across linear and digital platforms.

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