Italian multichannel broadcaster Radiotelevisione Italiana (RAI) has inked a deal with Avid to optimise the flexibility and scalability of the production workflows serving its five national broadcast channels. The agreement extends RAI’s use of Avid solutions, and consists of upgrades to the MediaCentral platform, Media Composer video editing software and the addition of Avid Nexis storage systems.
Ubaldo Toni, Director of Technology for RAI, said, “As a multichannel broadcaster delivering a massive volume of original content, it is crucial to be ready to scale production capacity whenever we need it.
“Augmenting our workflows with the latest Avid solutions gives us a powerful foundation to deliver on today’s commitments and easily scale to support future projects.”
RAI has completed migration to Avid Nexis E5 media storage systems for channels Tg1, 2 and 3, RaiNews24 and Rai Parlamento, totalling six petabytes of available storage. This storage upgrade enables RAI’s teams to access content and projects across their network.
The Avid Nexis storage is also designed to reduce carbon footprint and deliver cost savings from lower power consumption and reduced rack space, compared to its prior storage solution.
The upgrade also includes moving to the latest version of MediaCentral Product Asset Management System. Users will migrate from the existing MediaCentral UX to the web-based MediaCentral Cloud UX, delivering collaborative workflows for news, production and archive. The upgrades also include an increased number of Avid Media Composer Ultimate editing software seats.
Tom Cordiner, CRO for Avid, added, “RAI is capturing significant new workflow advantages with MediaCentral, Avid Nexis and Media Composer, ensuring they have the available content production resources they need in one integrated solution.
“We’re proud to continue our partnership with RAI as they go further and faster to innovate programming across their channels.”