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Avid unveils the all-new Media Composer 2019

A leading inventor of the non-linear video editing equipment, Avid has reimagined its flagship Media Composer for a new generation of media makers — and has reset the bar for excellence.

“Media Composer is our flagship video editing system that has been redesigned and reimagined for today’s — and tomorrow’s — generation of media makers,” says Walter Tan, Solutions Specialist Video – APAC, for Avid (Meeting Room 304, Level 3 of Suntec City).

With Media Composer 2019, aspiring and professional editors, freelancers and journalists will be inspired to work more creatively by taking advantage of a new user experience, a next-generation Avid media engine with distributed processing, finishing and delivering capabilities, a customisable role-based user interface for large teams, and much more.

“We took the opinions of hundreds of editors and teams across the media industry; and knowing where the industry is headed, we reimagined Media Composer, the product that created the non-linear video editing category and remains the gold standard,” says Jeff Rosica, CEO and president of Avid.

“Media Composer 2019 is both evolutionary and revolutionary. It maintains what long-time users know and love while giving them more of what they need today, and what they will need tomorrow.”

Tan adds: “With Media Composer 2019, an editor can go from first-cut to delivery without ever leaving the application. Whether it is a professional editor, a freelancer or someone just starting out, Media Composer 2019 inspires creative storytelling.”

Users can work at the speed of creativity with a panelled interface that reduces clutter, reimagined bins to find media faster, and task-based workspaces showing only what the user wants and needs to see.

The product has features such as native OP1A, support for more video and audio streams, a customisable toolset, Live Timeline and background rendering, and a distributed processing add-on option to shorten turnaround times and speed up post-production.

It will be a hot item in the months ahead.

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