X-Platform

BBC News extends outreach via Yahoo HK

Yahoo Hong Kong, launched in the 1990s, has entered into an agreement with BBC News to feature BBC Chinese News in both video and editorial formats on its platforms -- Yahoo Hong Kong News Mobile application and Yahoo TV.

Rico Chan, director of Yahoo Hong Kong, said: “Deeply rooted in Hong Kong, we have been serving the territory for two decades, and it is our ultimate goal to establish a high standard and trusted content platform by partnering with forward-thinking and pioneering media to catalyse the development of media industry.

“BBC News is one of the most valuable media brands globally, with positive and sharp ambitions. Our collaboration with BBC News Chinese strengthens our commitment to our users, allowing us to offer more abundant, premium, reliable content to millions of viewers in Hong Kong.”

Simon Kendall, business development director for BBC World Service, said: “This is a great development for the BBC in Hong Kong where our news services in English, Cantonese and Mandarin reach a million people weekly. We have a strong and loyal audience on the audio platform, and with this partnership, we will look to further enhance our engagement with digital audiences.”

In recent times, the BBC has launched a Hong Kong bureau – home to journalists curating news in Mandarin, Cantonese (Hong Kong’s preferred dialect), and English. It also serves the commercial news operation – BBC Global News.

The BBC also has an office for BBC Studios in Hong Kong to bring together world-class entertainment programmes for all its Chinese audiences.

Tags

Related Articles

QUICK POLL
Close