French digital news broadcaster BFMTV has launched ‘Live Vertical’, claimed to be the world’s first in converting standard TV streams into vertical frames that are better suited to viewing content on smartphones.
Live Vertical presents a new way of managing live production workflows. With the addition of a dedicated stream, the traditional horizontal format of television is automatically ‘rezoned’ into a mobile-friendly vertical format.
Whenever BFMTV is viewed from a smartphone, the entire mobile screen will be occupied with content, regardless of device, brand or model. This improves on the standard approach which broadcasts a horizontal image into a vertical screen, which often makes it too small and difficult to watch.
Developed in conjunction between BFMTV’s parent company, Altice France, and start-up Wildmoka, this innovation also overcomes the mismatch between the fact that most smartphone users naturally hold their devices in a vertical position, whereas TV content continues to be broadcast for a horizontal screen.
The partnership between both organisations represents a shared ambition to innovate and improve the mobile user’s viewing experience.
Arthur Dreyfuss, CEO of Altice Média, said: “Altice France is adding a new dimension to the medium of television, with a unique user experience.
“This innovation is the result of our historical and eternal desire to explore new formats, to continue our investments, and to combine technical progress with editorial quality to present ever more accurate information.”