Bitmovin enables VuClip to net 35% cost efficiency using VM

September 23, 2021

Less than a minute

Blue and white graphic showing a cloud and its connections — Bitmovin’s high performance encoding solution is cloud-agnostic and supports multiple codecs. Source: rawpixel.com

Bitmovin has achieved scalable, high-performance encoding on Google Cloud by increasing VuClip’s ability to secure and use pre-emptive virtual machines (VM). This has resulted in a 35% cost efficiency through segmented transcoding, which enables VuClip to utilise Google Cloud virtual machines in parallel.

VuClip, a video-on-demand service provider to more than 42 million monthly active users, needed a single cloud-agnostic encoding solution on Google Cloud that could be deployed quickly on any cloud platform to improve cost efficiencies.

Bitmovin’s API is designed to efficiently move data with varying amounts of excess capacity so that less data is stored and less bandwidth is used to distribute acceptable, high-quality video via Content Delivery Network (CDN) to diverse audiences.

The Bitmovin encoding solution is cloud-agnostic and supports multiple codecs such as H.264/AVC, H.265/HEVC, VP8, VP9 and AV1. Bitmovin also releases SDKs that developers can customise enabling flexibility and fastest time to market.

Kip Schauer, Global Head of Media & Entertainment, Gaming Partnerships, Google Cloud, said, “The Bitmovin API is clever and can manage pre-empted VMs. With speed efficiencies already built into various encoding touchpoints such as the codec, parallelism, per-title, and three-pass encoding, Bitmovin on Google Cloud can help improve the user experience and speed up the encoding process.

“Ultimately, Bitmovin on Google Cloud provides ease of mind and use for streaming service providers that exercise large workloads in different regions.”