Bitmovin enhances content delivery for iflix

The Malaysia-headquartered VoD service has adopted Bitmovin’s encoding technology for its video delivery

iflix, a subscription video-on-demand (VoD) service, is using Bitmovin’s encoding technology to enable the delivery of TV shows, movies and sports in HD over low-bandwidth mobile networks across the Middle East, Africa and Asia-Pacific.

Utilising Bitmovin’s encoding tools via Bitmovin’s containerised software running inside its own infrastructure, iflix can run a heavily optimised H.264-based encoding workflow, delivering video quality and reach for its 7.5 million active subscribers, including those in low bandwidth areas.

Emmanuel Frenehard, CTO of iflix, said: “Delivering high-quality, HD video to mobile is a key part of our commitment to providing users with the best customer experience possible where they are, and on any device of their choice. Bitmovin’s encoding will allow us to redefine expectations for quality content in the markets we serve.”

According to Bitmovin, its container-based architecture allows customers to deploy virtualised encoding servers across a variety of environments from full cloud to fully on-premise and to any hybrid combination in between.

David Godfrey, vice-president, Asia-Pacific, Bitmovin, added: “Delivering a premium video experience is a massive differentiator for iflix. There’s no reason why bandwidth restrictions should hold back innovation in consumer experience.

“iflix already has a wildly popular service and can now offer even better video experiences to existing and potential subscribers on every device and every browser.”

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