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Bitmovin introduces the NextGen VOD encoder

As streaming services fight for territory and eyeballs, they are investing heavily to produce compelling original content — but no one can afford to deliver any content at a subpar audience experience. The very competitive streaming industry is grappling with audience churn, experimenting with different pricing models and promotions to maintain its subscriber numbers.

To attain the highest level of quality, Bitmovin is providing the NextGen VOD (Video-on-Demand) encoder that has enhanced Dolby Vision HDR (high dynamic range) capabilities, supporting conversions to other HDR and SDR formats in a combined workflow. 

“Our encoder enables multi-codec streaming by combining AVC, HEVC, VP9, AV1 and VVC,” says Andy Francis, Technical Product Marketing Manager for Bitmovin. “The encoding can be configured to match higher performance codecs with compatible devices, to deliver the best quality of experience for all audiences and viewing platforms, even with limited bandwidth. 

“You can create a content-aware encoding workflow. Since no two content pieces are the same, they should not be encoded at the same bitrate.

“The art of content-aware encoding is to optimise the encoding ladder to the best possible mix of quality and bandwidth efficiency. We want you to deliver the ultimate viewing experience while minimising costs.”

Since cutting-edge visual experiences are a business imperative for broadcasters and premium content providers, Francis suggests leveraging quality-focused features, and also protecting content with forensic watermarking. Bitmovin invites you to join a Webinar on 26th May 2022, or try some of these premium features on your own with a trial at the following link: https://bitmovin.com/dashboard/signup

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