Bitmovin partners ViewLift to up QoE in battle for OTT viewers

January 19, 2023

1 minute read

ViewLift, a provider of end-to-end streaming and over-the-top (OTT) solutions, has entered into a multi-year partnership with Bitmovin, a provider of video infrastructure for global digital media companies and service providers.

The collaboration bolsters ViewLift’s full-cycle content distribution and monetisation capabilities by integrating Bitmovin’s cloud-based video streaming infrastructure solutions to elevate the standard of viewing experiences on OTT platforms worldwide.

With recent research from Bitmovin finding that almost half of consumers have unsubscribed from a streaming service due to buffering issues, quality of experience has fast become one of the top metrics for viewer retention.

Manik Bambha, President of ViewLift, said, “At a time when streaming quality is critical to viewer acquisition and retention and can make or break OTT businesses, our combined technology advantage will allow content owners to step up their game.

“Bitmovin’s hyper-efficient codecs, cloud-based encoding, and intelligently optimised adaptive bitrate optimised encoding ladders, combined with ViewLift’s end-to-end content distribution and monetisation solutions, are a game-changer in the OTT space.”

Bitmovin’s encoding solutions include the Bitmovin next-generation VoD (video-on-demand) encoder, which has multi-codec streaming, 8K and multi-HDR (high dynamic range) support, and the Live Event encoder. These solutions allow ViewLift customers to harness the power of cloud encoding to scale video pipelines efficiently and intelligently optimise adaptive bit rate (ABR) ladders to lower CDN (content delivery network) costs without sacrificing video quality.

Stefan Lederer, CEO and Co-Founder of Bitmovin, added, “In today’s fiercely competitive video streaming market, quality of experience is vital for viewer retention.

“Teaming up with ViewLift means we will power the best viewing experiences and accelerate how quickly customers get to market and monetise their offerings so they can remain one step ahead of competitors.”