Blackbird-Imagen cloud platform a fast-turn social/VoD workflow

March 17, 2022

Less than a minute

Cloud media asset management platform Imagen is now integrated with the Blackbird cloud native video editing platform.

The integration empowers organisations to have a unified cloud workflow for archive management, editing and publishing of content to social, over-the-top (OTT), video-on-demand (VoD) and other digital channels.

Production teams can instantly access content in the Imagen platform and then fast edit from anywhere within Blackbird before publishing via Imagen’s Application Programming Interface (API) and distribution workflows.

The workflow removes the need for any heavy file downloads and uploads, reduces technical overhead and bandwidth costs, lessens carbon output and negates the risks of saving assets on local machines.

Blackbird’s CEO, Ian McDonough, said: “We have admired Imagen’s work for a number of years. Enabling a seamless integration with Blackbird brings huge customer benefits through ease, speed and efficiency in a wide range of workflows for Imagen and Blackbird’s present and future client base.”

Tom Blake, Imagen’s Commercial Director, added: “We are excited to work with Blackbird to strengthen our offering for content editors.

“The combined offering will be a refreshing experience for production teams working in the convergence of live and archive for fast-turn social and VoD programming.”