CreationPost Production

Blackmagic Design is newest member of Netflix Post Technology Alliance

The company’s DaVinci Resolve post-production software and URSA Mini cameras are now certified with the Post Technology Alliance logo

Blackmagic Design has added its support to the Netflix Post Technology Alliance, with the URSA Mini 4.6K and URSA Mini Pro chosen in the alliance’s Camera category. Additionally, the DaVinci Resolve post-production software was chosen for three of the alliance’s four technology categories — Colour Grading, Editorial, and IMF and Media Encoding.

DaVinci Resolve is used by post professionals globally, and has already been used for several films and TV programmes shown on Netflix, including a number of Netflix originals such as Daredevil, She’s Gotta Have It and The Ranch.

Grant Petty, CEO of Blackmagic Design, explained: “Professionals creating films and episodic shows for Netflix have to focus on creativity, quality and being able to launch globally in multiple formats. So having a post process that is efficient, easy to use and always improving is essential. We are honoured Netflix sees that DaVinci Resolve brings that in each of the software categories of the Post Technology Alliance.”

The Netflix Post Technology Alliance is a programme established for manufacturers of products who generate or manage any kind of sound data, image data or metadata, from production through to post. The alliance is aimed at bringing together industry leaders to work with Netflix to innovate production workflows and support creatives globally.

Chris Fetner, director of post production and integrations, Netflix, elaborated: “At Netflix, empowering our creative partners is important, and the Post Technology Alliance will build a more seamless experience from production through to post production. Products that bear the logo are committed to better interoperability and fast innovation cycles, which will allow artist to focus their energy on what matters most — the storytelling.”

To earn the ability to use the Post Technology Alliance certified logo, products are to comply with Netflix’s delivery specifications, and commit to future technical innovation and timely problem resolution. By being chosen by Netflix for alliance categories, filmmakers are assured the products meet the demands for quality service support.

Show More

Related Articles

Back to top button

Subscribe to the latest news now!