Bloomberg diversifying OTT offerings

Bloomberg Media has announced the launch of a new slate of programmes optimised for OTT viewing, starting from October 2019. This marks Bloomberg Media’s next step into diversifying OTT offerings for a digital audience while expanding long-form and broader-business focused programming. 

The first slate spotlights the advancements occurring in multiple industries including space, transportation, science, and health, as well as their potential economic impact. It also offers Storyline, an original production that takes a deeper look at the world of investigative journalism. The premiere episode profiles a Bloomberg News investigation into Venezuelan President Nicolas Maduro’s selling off Venezuela’s gold reserves, as the United States imposed sanctions on the country.

The video originals will be live across Bloomberg Media’s entire network, including Bloomberg TV+, the Bloomberg app on OTT, Bloomberg.com, YouTube, and Bloomberg’s social channels.

“The new slate of OTT programming reflects a larger commitment to storytelling and delivering premium content across a range of different platforms,” said Tre Shallowhorn, global head of Video and executive producer for Bloomberg News. “With a focus on broader business topics, we’re able to engage our existing audience around a different style of content that is still relevant to them — and is authentic to Bloomberg — while also widening our appeal.”

The launch followed a recent debut of Bloomberg TV+, a premium streaming video experience that combines the power of Bloomberg data and trusted programming with a state-of-the-art digital format.

Image Credits: Bloomberg


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