CreationGraphic Systems

Brainstorm unleashes infinite possibilities of AR graphics for CJ E&M

At the opening ceremony of the 2018 Winter Olympic Games, CJ E&M utilised Brainstorm’s InfinitySet and eStudio to create augmented reality (AR) graphics in a 4K/Ultra HD broadcast

CJ E&M, a South Korean media and entertainment content company, deployed Brainstorm’s InfinitySet to create 4K/Ultra HD (UHD) augmented reality (AR) graphics for the opening ceremony of the 2018 Winter Olympic Games in PyeongChang, South Korea.

Combined with Brainstorm’s eStudio render engine graphics, the result was the display of “live hyper realistic” effects, produced and broadcast in 4K/UHD, including a dome made of stars, alongside virtual fireworks and other AR elements.

The set-up includes two Ncam-tracked cameras and a SpyderCam, which allowed for long-travelling tracked shots all around and above PyeongChang’s Olympic Stadium.

Kim, chief director for AR at CJ E&M, said: “The experience has been positive, as we were able to create a complex, visually overwhelming live event, which was watched all over the world with the enhanced AR imagery. We are delighted to have created a visually stunning material overcoming all the issues of such a complex set-up.”

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