Break down silos to drive revenue

In an attempt to resolve issues media companies are facing in today’s competitive media landscape, Ooyala has organised the Media Logistics Forum. The event’s objective is to bring together media executives in an open dialogue to discuss industry trends that are impacting broadcast operations, production workflow bottlenecks and the strategies to address them.

Last year, the Media Logistics Forum toured across several regions, from Australia to the US and Europe, as well as Asia. During a Jakarta stop last October, the majority of Indonesian media exe­cutives interviewed for an Ooyala poll agreed that their media operations were “moderately efficient”, and have potential for improvement.

Over half of the respondents come from companies offering video-on-demand (VoD) and/or are involved in production and linear TV broadcasting. In enhancing efficiency, the respondents indicated that improvements in workflow management (23%), integration of different business functions with media operations (18%), and better connection of operational silos (16%) will be key.

Bea Alonso, business development director for Media Logistics in Asia-Pacific, Ooyala, told APB: “Today, media executives are overwhelmed by the explosion of media devices, channels and content. Among the business priorities identified by forum respondents, the top two were: increase revenue and, increase market and audience share.

“To achieve these goals, media executives understand the need to increase efficiency in operations. This is of utmost importance, and hence is a key concern for the majority of the attendees. Specific to Asian audiences, the need to break down silos and improve workflows was an area of focus.”

The Jakarta event was joined by Media Prima Digital, the digital marketing and technology arm within the Malaysia-based Media Prima Group. Media Prima Digital has launched ‘tonton’, a VoD service, which houses a library of content for viewers in Malaysia, and has started to expand its footprint in the region with launches in Singapore and Brunei.

Powered by Ooyala, the tonton service offers different monetisation options and audience analytics, to help drive revenue while expanding audience reach. Additionally, Media Prima Digital has also adopted Ooyala Flex, a media logistics platform, for enhanced metadata processing — including import of programme and schedule information from their broadcast systems — and exclusive content curation.

Mohamad Rezwan Khalil Azmi, general manager for IT infrastructure and digital media platform, Media Prima, concluded: “The partnership with Ooyala has helped Media Prima Digital make strategic decisions about content, advertising and our overall business. As we expand our tonton business in the region, time to market and operational efficiency are key to our success in driving revenue.”

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