APB+ManagementPlayout

Bridging of Avid-Tedial products cuts out tedious work

Fully integrated with the latest version of Tedial Evolution platform, the Tedial Plugin for MediaCentral|Cloud UX allows users to easily archive content from the Avid production environment or retrieve content from Tedial’s platforms using MediaCentral.

Users can browse the Tedial archive, using multiple search criteria, in low-res without downloading any content, and can select the Avid MediaCentral location where they want to send the media. Similarly, users can navigate throughout MediaCentral|Production Management and select the clip(s) they want to send to Tedial. 

Besides allowing content archival and retrieval, this also leverages the integration capabilities of MediaCentral|CloudUX, which can trigger the delivery of content directly to any other destination, including over-the-top (OTT) platforms. It can also integrate with any other part of the ecosystem to streamline content production and, more importantly, evolve according to future business needs.

Raul Alba, Director of Solutions Marketing, Media & Cloud, at Avid said, “In today’s broadcast production environments, teams demand access to disparate tools so they can seamlessly collaborate from anywhere and deliver the best content faster, to keep pace with the growing demand for TV, broadcast and sports content.

“Production teams that rely on Tedial to manage their assets can now easily work in Avid’s open MediaCentral platform to browse, search, edit, share and distribute content easily.

“The bridging of our products provides production teams with powerful creative capabilities to drive the best storytelling possible.”

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