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Broadpeak makes content replacement to comply with FIFA rights a snap

The broadpeak.io software-as-a-service (SaaS) is being used by several video service providers for video streaming at the 2022 FIFA World Cup, which is taking place from November 20 to December 18.

The API-based platform supports automatic content replacement, simplifying the management of live feeds while enabling its customers to create a customised content replacement for non-licensed content during one of the world’s biggest sports events.

As a cloud-based platform, broadpeak.io offers scalability, dynamicity, and agility for video streaming, and contextualises the feeds for content replacement applications, providing viewers with a better experience and content programmers with superior feedback. 

During the current FIFA World Cup, broadpeak.io is enabling video service providers to temporarily stream live TV channels and replace content in order to comply with rights regulations. Broadpeak’s content replacement as a service is fast and easy to launch, only requiring a simple configuration for over-the-top (OTT) linear channels within the broadpeak.io API. No additional equipment is needed.

One user of broadpeak.io in Qatar is Icelandic media company Síminn, which is deploying the solution for content replacement as part of its services to end-users.

David Gunnarsson, Director of TV Services at Síminn, said, “We have selected broadpeak.io to handle regional blocking for international events based on their extensive experience in video streaming and cloud deployments.

“For temporary events like sports, choosing a SaaS platform for managing content rights is the most flexible option. We can easily turn on and off the video streaming service, as needed, for all our customer devices at once, without deploying a new infrastructure.”

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