Can now enter GV Media Universe anytime, anywhere, anyway?
With the theme of Anytime, Anywhere, Any Way, Grass Valley is bringing to IBC 2023 an open ecosystem that unifies the traditional hardware that broadcasters have long-relied upon with next-gen software-driven solutions, such as its innovative, cloud-native AMPP (Agile Media Processing Platform) production and distribution ecosystem.
Louis Hernandez Jr, CEO, Grass Valley, said, “With our GV Media Universe, AMPP, and the scalability and upgradeability of our hardware and software products across the suite, customers can now rapidly tailor their workflows based upon whichever traditional, hybrid or cloud approach best serves their needs today, and well into the future.
“With Grass Valley, there’s no longer a binary approach to choosing between ground and cloud.”
As a fully cloud-native solution, AMPP is a highly secure, reliable open ecosystem architected with standard REST APIs throughout, integrating applications from 80 third-party partner companies, as well as over 100 cloud native applications of its own.
Grass Valley will also be offering best-in-class solutions geared to live sports, newsrooms and entertainment production for linear broadcast, media streaming and/or over-the-top services.
GV video production switchers are widely installed in all sorts of Tier-1 production facilities, including broadcast networks, mobile outside broadcast (OB) units and remote sites, as well as studios run by corporations, universities, and houses of worship. A popular high-end choice is the GV K-Frame XP video processing engine, which can be controlled by control surfaces like the GV Kayenne, Karrera and Korona.
Other highlights include the GV LDX 100 series broadcast camera platform, which lets customers choose the camera/XCU configuration (and IP and SDI functionality) of their choice. It also lets them choose to license an upgrade to full IP connectivity later to do remote productions more efficiently. To find out more, visit booth 9.A01 at IBC 2023, which is taking place from 15 to 18 September at the RAI Amsterdam Convention Centre.
