Ethnic Channels Group Limited (ECG) –- Canada’s largest multicultural broadcaster – has executed a multi-year licensing agreement with TV Asia, an entertainment cable TV channel specially produced and distributed for the South Asian community. The new channel will be launched simultaneously on five of the largest platforms across the country.
“TV Asia is the oldest South Asian Channel in North America with a strong legacy. The discerning South Asian viewers in Canada can certainly look forward to hours of exemplary content, entwined with the cultural history from the Indian subcontinent,” said Slava Levin, CEO and co-founder of Ethnic Channels Group.
As the first coast-to-coast American 24/7 information channel, TV Asia has 38 bureaus in North America and provides a wide range of programming in Hindi, English, Punjabi and Gujarati languages. Their content consists of dramas, music, movies, educational, and original live programmes – making them the voice and mirror of the community.
“We are delighted with our Ethnic Channels Group partnership in launching TV Asia Canada to focus on the burgeoning Indo-Canadian community. Given our deep roots in North America for the past 27 years, TV Asia is committed to providing quality programming focused on the culture and traditions of the Indian community in Canada,” said Padma Shri Dr H R Shah, chairman and CEO, TV Asia Group.