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Captivating HKCR fans with AI-powered viewing experience

Magnifi by VideoVerse, an AI-driven video technology company and video-editing Software as a Service (SaaS) platform, has forged a new partnership with Hong Kong China Rugby (HKCR) to support the 2023-24 season of the Hong Kong Premiership, with AI-powered video highlights of the games.

This collaboration is set to transform the viewing experience for rugby fans across the region and marks an exciting new chapter for HKCR as it aims to enhance the viewing experience of rugby fans with the automatic generation and sharing of Premiership action highlights using Magnifi’s technology.

The AI-powered highlights will bring an additional layer of enjoyment to the already thrilling games and will also elevate the overall engagement of rugby enthusiasts and fans by capturing key moments like incredible tries, try-saving tackles, and unstoppable team attacks, and providing digital-ready video highlights, eliminating the need for a video editor.

“We are thrilled to announce this collaboration,” said Vinayak Shrivastav, CEO of Magnifi. “With our partnership, we embark on an exciting new chapter dedicated to elevating the rugby viewing experience throughout the region.

“Through the use of Magnifi’s cutting-edge technology, we aim to provide rugby fans with an effortless way to relive the exhilarating moments of Premiership action. It’s all about making rugby accessible, enjoyable, and memorable for everyone.

Robbie McRobbie, CEO of Hong Kong China Rugby, added, “We are very excited to welcome Magnifi as an important partner for Nan Fung Group/SEWIT Hong Kong Premiership. The collaboration shows our commitment to innovation and enhancing the sport of rugby in Hong Kong. 

“There is a growing demand from sports fans for short videos showing highlights and key moments from sports events.

“By leveraging Magnifi’s technology and providing fans with more engaging audio-visual content, we aim to attract a broader audience and captivate existing fans.”

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