OTT
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Personalise OTT! Gone are Couch Potatoes and Gen Zs now demanding right content, right time/devices, right price
By Shaun Lim Trusty remote control in one hand, bucket of delectable popcorn in the other, the avid TV viewer…
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FAST streaming needs to pause and note what consumers want
In recent years, free ad-supported streaming TV (FAST) has gained significant traction and established itself as a major disruptor in…
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Bitmovin partners ViewLift to up QoE in battle for OTT viewers
ViewLift, a provider of end-to-end streaming and over-the-top (OTT) solutions, has entered into a multi-year partnership with Bitmovin, a provider…
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Accedo empowers ITV to deliver value to viewers & advertisers
British public broadcaster ITV has launched ITVX, an integrated advertising and subscription funded streaming platform that offers over 10,000 hours…
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Ateme delivers enhanced OTT viewing experience to millions of FIFA fans
Ateme has reported that its content delivery network (CDN) customers witnessed peak traffic increase by an average of 116% during…
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Streaming ahead: Asia a dynamic video market offering a rich seam of growth opportunities in coming years
By Shaun Lim The demand and appetite for content on a global scale has never been greater. Either compelled by…
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Why more viewers in Asia will turn to SVoD services
Driven by high penetration in both fixed and mobile broadband, as well as low subscription prices, more viewers in Asia…
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Kaltura powering sooka — Astro’s standalone streaming service
Going live across Malaysia in June 2021, the six-month old sooka, a standalone streaming service by Astro, is offering viewers…
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aha over the top with premier Telugu user engagement
An Indian video-on-demand (VoD) streaming service, aha, has launched a “glocal” strategy that harnesses a 100% cloud-based infrastructure to deliver…
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Aura galloping towards the future of interactive ‘3D’ live sports
Interactive OTT (over-the-top) streaming service Aura deployed The Switch’s cloud-based MIMiC Transmission Service to power live coverage via multiple viewpoints…
