Big Data & Analytics Archives

July 2, 2020

Entertainment EnGage uses predictive modelling to better track viewer preferences

For a long time, gauging engagement level of streaming originals has been limited to the number of views per series.…

May 14, 2020

Media companies looking to extract and turn dark data into gold

Data is exploding virtually everywhere from the edge of the cloud to consumers’ devices such as mobile phones and Smart…

January 14, 2020

FIFA qualifies TRACAB Gen5 tracking system for live data applications

FIFA Quality Program for the global football industry has certified ChyronHego’s new TRACAB Gen 5 optical tracking systems – raising…

January 2, 2020

China’s advertisers parking money in short-form videos & ‘New TV’ in 2020

The meteoric rise of Bytedance in 2019, a short-form video content platform, points to the emergence of a new marketing…

December 3, 2019

Managing analytics and dynamic ad insertion on the fly

Knowing that OTT streaming providers’ two key challengers are managing customer experiences and capitalising advertisement revenue, the new enhancement by…

November 18, 2019

AJA reveals 8K HDR Image Analyzer 12G at Inter BEE

HDR Image Analyzer 12G fuses AJA’s production-proven video I/O technology with powerful HDR, as well as WCG image analysis tools…

November 12, 2019

First 3D tracking integrated into a live TV broadcast

The World Cup Volleyball occurs once every four years and it is regarded as on par with the Olympic Games…

September 30, 2019

Automating a data-driven era

In today’s media landscape, analytics has become a critical factor to enhancing the performance of a media company. It provides…

September 24, 2019

ChungHwa gears up for 4K, ensures QoE

The strategic investment by ChungHwa includes Telestream’s Vantage, a media processing platform for 4K broadcast operations, and Vidchecker, an automated…