Big Data & Analytics
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January 14, 2020
FIFA qualifies TRACAB Gen5 tracking system for live data applications
FIFA Quality Program for the global football industry has certified ChyronHego’s new TRACAB Gen 5 optical tracking systems – raising…
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January 2, 2020
China’s advertisers parking money in short-form videos & ‘New TV’ in 2020
The meteoric rise of Bytedance in 2019, a short-form video content platform, points to the emergence of a new marketing…
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December 3, 2019
Managing analytics and dynamic ad insertion on the fly
Knowing that OTT streaming providers’ two key challengers are managing customer experiences and capitalising advertisement revenue, the new enhancement by…
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November 18, 2019
AJA reveals 8K HDR Image Analyzer 12G at Inter BEE
HDR Image Analyzer 12G fuses AJA’s production-proven video I/O technology with powerful HDR, as well as WCG image analysis tools…
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November 12, 2019
First 3D tracking integrated into a live TV broadcast
The World Cup Volleyball occurs once every four years and it is regarded as on par with the Olympic Games…
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September 30, 2019
Automating a data-driven era
In today’s media landscape, analytics has become a critical factor to enhancing the performance of a media company. It provides…
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September 24, 2019
ChungHwa gears up for 4K, ensures QoE
The strategic investment by ChungHwa includes Telestream’s Vantage, a media processing platform for 4K broadcast operations, and Vidchecker, an automated…
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September 3, 2019
Synamedia hires Kewley to enhance data monetisation
Data monetisation is not just a hype word in the media and entertainment industry. As content delivery becomes increasingly personalised,…
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August 27, 2019
Combat audience churn ‘Qligient-ly’
The software samples various video content and aggregates data from a variety of systems and components throughout the ecosystem to understand and correlate the…
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July 9, 2019
iflix empowers brands to target highly-engaged audience
iflix Advertising has launched a suite of advanced advertisement targeting solutions to deliver brand messages effectively to highly-engaged audiences.
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