Big Data & Analytics
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FIFA qualifies TRACAB Gen5 tracking system for live data applications
FIFA Quality Program for the global football industry has certified ChyronHego’s new TRACAB Gen 5 optical tracking systems – raising…
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China’s advertisers parking money in short-form videos & ‘New TV’ in 2020
The meteoric rise of Bytedance in 2019, a short-form video content platform, points to the emergence of a new marketing…
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Managing analytics and dynamic ad insertion on the fly
Knowing that OTT streaming providers’ two key challengers are managing customer experiences and capitalising advertisement revenue, the new enhancement by…
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AJA reveals 8K HDR Image Analyzer 12G at Inter BEE
HDR Image Analyzer 12G fuses AJA’s production-proven video I/O technology with powerful HDR, as well as WCG image analysis tools…
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First 3D tracking integrated into a live TV broadcast
The World Cup Volleyball occurs once every four years and it is regarded as on par with the Olympic Games…
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Automating a data-driven era
In today’s media landscape, analytics has become a critical factor to enhancing the performance of a media company. It provides…
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ChungHwa gears up for 4K, ensures QoE
The strategic investment by ChungHwa includes Telestream’s Vantage, a media processing platform for 4K broadcast operations, and Vidchecker, an automated…
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Synamedia hires Kewley to enhance data monetisation
Data monetisation is not just a hype word in the media and entertainment industry. As content delivery becomes increasingly personalised,…
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Combat audience churn ‘Qligient-ly’
The software samples various video content and aggregates data from a variety of systems and components throughout the ecosystem to understand and correlate the…
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iflix empowers brands to target highly-engaged audience
iflix Advertising has launched a suite of advanced advertisement targeting solutions to deliver brand messages effectively to highly-engaged audiences.
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