Big Data & Analytics
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September 30, 2019
Automating a data-driven era
In today’s media landscape, analytics has become a critical factor to enhancing the performance of a media company. It provides…
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September 24, 2019
ChungHwa gears up for 4K, ensures QoE
The strategic investment by ChungHwa includes Telestream’s Vantage, a media processing platform for 4K broadcast operations, and Vidchecker, an automated…
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September 3, 2019
Synamedia hires Kewley to enhance data monetisation
Data monetisation is not just a hype word in the media and entertainment industry. As content delivery becomes increasingly personalised,…
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August 27, 2019
Combat audience churn ‘Qligient-ly’
The software samples various video content and aggregates data from a variety of systems and components throughout the ecosystem to understand and correlate the…
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July 9, 2019
iflix empowers brands to target highly-engaged audience
iflix Advertising has launched a suite of advanced advertisement targeting solutions to deliver brand messages effectively to highly-engaged audiences.
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June 25, 2019
WarnerMedia’s new 5G lab boosting ad experiences
“By working across AT&T, we’re able to combine the latest in 5G technology with immersive content experiences and cutting-edge advertising…
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March 12, 2019
The key to successful video ads
By David Godfrey It took Bitmovin a bit longer than expected to realise more about how much cool stuff that…
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February 19, 2019
FreeWheel Markets to use Nielsen’s DMP to unify data across linear & digital TV
To help its clients to more effectively plan, buy and measure audiences across all new forms of TV, FreeWheel Markets…
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January 15, 2019
A business Verspective into subscribers’ insights
Verimatrix’s Verspective Intelligence analytics platform provides J:COM with an overview of subscribers’ usage.
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December 4, 2018
Unlock your content value, with an Intelligence Archive leveraging AI
BY CHARLES SEVIOR “We don’t even know what we’ve got in our archive …” Comments such as this are all…
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