Big Data & Analytics
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December 3, 2019
Managing analytics and dynamic ad insertion on the fly
Knowing that OTT streaming providers’ two key challengers are managing customer experiences and capitalising advertisement revenue, the new enhancement by…
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November 18, 2019
AJA reveals 8K HDR Image Analyzer 12G at Inter BEE
HDR Image Analyzer 12G fuses AJA’s production-proven video I/O technology with powerful HDR, as well as WCG image analysis tools…
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November 12, 2019
First 3D tracking integrated into a live TV broadcast
The World Cup Volleyball occurs once every four years and it is regarded as on par with the Olympic Games…
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September 30, 2019
Automating a data-driven era
In today’s media landscape, analytics has become a critical factor to enhancing the performance of a media company. It provides…
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September 24, 2019
ChungHwa gears up for 4K, ensures QoE
The strategic investment by ChungHwa includes Telestream’s Vantage, a media processing platform for 4K broadcast operations, and Vidchecker, an automated…
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September 3, 2019
Synamedia hires Kewley to enhance data monetisation
Data monetisation is not just a hype word in the media and entertainment industry. As content delivery becomes increasingly personalised,…
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August 27, 2019
Combat audience churn ‘Qligient-ly’
The software samples various video content and aggregates data from a variety of systems and components throughout the ecosystem to understand and correlate the…
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July 9, 2019
iflix empowers brands to target highly-engaged audience
iflix Advertising has launched a suite of advanced advertisement targeting solutions to deliver brand messages effectively to highly-engaged audiences.
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June 25, 2019
WarnerMedia’s new 5G lab boosting ad experiences
“By working across AT&T, we’re able to combine the latest in 5G technology with immersive content experiences and cutting-edge advertising…
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March 12, 2019
The key to successful video ads
By David Godfrey It took Bitmovin a bit longer than expected to realise more about how much cool stuff that…
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