Big Data & Analytics
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Entertainment EnGage uses predictive modelling to better track viewer preferences
For a long time, gauging engagement level of streaming originals has been limited to the number of views per series.…
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Media companies looking to extract and turn dark data into gold
Data is exploding virtually everywhere from the edge of the cloud to consumers’ devices such as mobile phones and Smart…
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FIFA qualifies TRACAB Gen5 tracking system for live data applications
FIFA Quality Program for the global football industry has certified ChyronHego’s new TRACAB Gen 5 optical tracking systems – raising…
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China’s advertisers parking money in short-form videos & ‘New TV’ in 2020
The meteoric rise of Bytedance in 2019, a short-form video content platform, points to the emergence of a new marketing…
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Managing analytics and dynamic ad insertion on the fly
Knowing that OTT streaming providers’ two key challengers are managing customer experiences and capitalising advertisement revenue, the new enhancement by…
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AJA reveals 8K HDR Image Analyzer 12G at Inter BEE
HDR Image Analyzer 12G fuses AJA’s production-proven video I/O technology with powerful HDR, as well as WCG image analysis tools…
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First 3D tracking integrated into a live TV broadcast
The World Cup Volleyball occurs once every four years and it is regarded as on par with the Olympic Games…
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Automating a data-driven era
In today’s media landscape, analytics has become a critical factor to enhancing the performance of a media company. It provides…
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ChungHwa gears up for 4K, ensures QoE
The strategic investment by ChungHwa includes Telestream’s Vantage, a media processing platform for 4K broadcast operations, and Vidchecker, an automated…
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Synamedia hires Kewley to enhance data monetisation
Data monetisation is not just a hype word in the media and entertainment industry. As content delivery becomes increasingly personalised,…
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