Big Data & Analytics
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Combat audience churn ‘Qligient-ly’
The software samples various video content and aggregates data from a variety of systems and components throughout the ecosystem to understand and correlate the…
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iflix empowers brands to target highly-engaged audience
iflix Advertising has launched a suite of advanced advertisement targeting solutions to deliver brand messages effectively to highly-engaged audiences.
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WarnerMedia’s new 5G lab boosting ad experiences
“By working across AT&T, we’re able to combine the latest in 5G technology with immersive content experiences and cutting-edge advertising…
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The key to successful video ads
By David Godfrey It took Bitmovin a bit longer than expected to realise more about how much cool stuff that…
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FreeWheel Markets to use Nielsen’s DMP to unify data across linear & digital TV
To help its clients to more effectively plan, buy and measure audiences across all new forms of TV, FreeWheel Markets…
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A business Verspective into subscribers’ insights
Verimatrix’s Verspective Intelligence analytics platform provides J:COM with an overview of subscribers’ usage.
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Unlock your content value, with an Intelligence Archive leveraging AI
BY CHARLES SEVIOR “We don’t even know what we’ve got in our archive …” Comments such as this are all…
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How can pay-TV operators truly capitalise on the Android TV opportunity?
TRENDING – A short time ago, I wrote a blog about the impending digital denouement for the pay-TV industry. By…
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VSN wins Murcia RTRM tender
The Spanish broadcaster will employ the media asset management and business intelligence modules within VSNExplorer, the media and business process…
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Archiware releases fifth edition of P5 software suite
The v5.6 release includes support for cloud services for P5 Archive and P5 Backup, as well as new functionalities for…
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