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Celeste Campbell-Pitt appointed Chief Policy Officer of AVIA

The Asia Video Industry Association (AVIA) has named Celeste Campbell-Pitt as the organisation’s new Chief Policy Officer. Effective May 3, she takes over from John Medeiros, who will be retiring after a transition period.

Welcoming Campbell-Pitt to AVIA, Louis Boswell, CEO of AVIA, said, “This role is absolutely critical for AVIA, and we have taken a long time to find the right person. While taking over from John, who has made the role his own, will be no easy task; I am delighted that we have found Celeste, who has such a passion for the industry and a clear vision for how to build and develop the role.”

In her new role, Campbell-Pitt will continue AVIA’s focus of representing the combined positions of its members and engage in constructive dialogue with governments so they may better understand the curated video industry and foster an environment of support for the growth of the industry. 

Prior to joining AVIA, Campbell-Pitt was the Vice-President and Head of Business Development and Advertising Sales at Discovery Networks Asia-Pacific, after her stint at Endemol Shine Asia Group as the Director and Head of Commercial and Operations. She has also held senior legal counsel positions in international media companies including Star, Turner and Channel Four in the UK.


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