The news channel has been delivered via the AsiaSat 7 satellite since 2003
Established by Singapore terrestrial broadcaster Mediacorp in 1999, Channel NewsAsia first aired across Asia in SD on AsiaSat in 2003, and by this end-March, will be delivered in full HD on the AsiaSat 7 satellite, at the 105.5 degrees East orbital location.
Walter Fernandez, editor-in-chief, Mediacorp, said: “The decision by Channel NewsAsia to upgrade its broadcast to full HD is part of our continuous commitment to meet the evolving expectations of our audiences and advertisers. “We are pleased to strengthen our partnership with AsiaSat to deliver premium content to homes and hotels across Asia.”
Distributed exclusively free-to-air on AsiaSat 7 in C-band, Channel NewsAsia is currently viewed in more than 28 territories across the Asia-Pacific region via its extensive network of terrestrial and pay-TV affiliates, and partner hotels.
Barrie Woolston, chief commercial officer of AsiaSat, added: “AsiaSat is delighted to again champion the transition of SD content to the higher quality HD to meet the growing demand for premium HD content from TV platforms and home viewers.
“We are proud that AsiaSat 7’s value as a leading satellite
platform for distributing premium news content is fully recognised by our client and their viewers. We look forward to contributing to Channel NewsAsia’s continued success in Asia as our 15-year strong relationship continues to grow.”