Singapore-based Channel NewsAsia has revamped its mobile app and website to give its viewers a more enhanced digital experience.
“This is the most extensive upgrade of Channel NewsAsia’s digital platforms in over a decade. The enhancements, which will be rolled out in phases over the next nine months, will significantly improve the news consumption experience and our engagement with our audiences,” said Walter Fernandez, editor-in-chief, Mediacorp.
“In designing our new digital experience, we listened closely to our audience and carefully analysed their habits, especially how they use their mobile devices to consume news. We also studied what has worked in other global newsrooms.”
The news channel developed and refreshed its site and apps after extensive input from readers, viewers, listeners and advertisers.
The first phase, which went live last week, is now delivering a “contemporary and intuitive design” that allows users easier access to interesting content.
The new app and website also present a compacted view with fewer images for faster and low-data browsing and a new Asian Voices section featuring opinions from local and regional thought leaders and commentators about the most important issues facing Asia.
The improvements were a response to the needs of Channel NewsAsia’s fast-growing audience. In the past 12 months, Channel NewsAsia’s website and apps attracted nearly four million unique visitors each month from Singapore, and almost 2.5 million from around the world.
The channel said it now has the largest social media following of any Singapore news brand, with more than 2.5 million Facebook and Twitter followers, who generate over 12 million video views each month.