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Cloud native technologies can cut carbon emissions by up to 91%

As more media organisations measure their carbon footprint and plot roadmaps to achieve net zero, the carbon efficiency of the supply chain is more important than ever, a new study has found. 

Titled Decarbonising Video Production, the sustainability study prepared by Blackbird and environmental consultancy, Green Element, highlights that, whilst considerable gains have been made across the media industry due to the rise of remote production and adoption of cloud-based solutions, broadcasters can go much further and faster by integrating authentically sustainable, native technologies specifically optimised for cloud workflows.  

According to research by Green Element, using the Blackbird cloud native video editing platform generates up to 91% less CO2 compared to cloud-based and on-premise workflows. Thus, the study concluded that cloud native technologies are tackling the problem of carbon emissions at source, with content producers adopting these technologies leading a transition to greener working methods. 

Key findings from the paper include:

  • In 2020, 480 billion hours of live video streaming led to sea ice loss the size of Scotland.
  • 90% of editors are using the cloud but 65% are inefficiently and needlessly moving large files around.
  • Cloud native Blackbird reduces carbon emissions by up to 91% compared to cloud based and on-premise editing workflows due to its optimised architecture
  • A recent live sports cloud production led by the IBC evidenced that cloud workflows reduce power and infrastructure requirements by 70%

Ian McDonough, Blackbird CEO, said, “In our latest paper, we see that despite these improvements, there is still a very high prevalence of ‘cloud-based’ technology which does not utilise the key efficiencies of the cloud, particularly those of power and carbon consumption.

“The rise of cloud native solutions such as Blackbird can help reduce carbon emissions at source, dispensing the need for carbon capture technology or offsets costs.”   

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