CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai) are partnering and working together on a cross-platform campaign that explores how innovation will change the way we will live in the future.
In this global partnership, CNN will deliver a creative mix of advertising, branded content and sponsorship solutions to bring to life Hyundai’s vision on human-centred mobility through stories that aim to inspire CNN global audiences.
CNNIC will power the campaign with the latest data technology and targeting tools to reach Hyundai’s core audiences including electric car owners and families with children.
The campaign’s branded content component includes three films produced by CNNIC’s global brand studio Create that will convey Hyundai’s messages around the new paradigm of electric. With a cinematic documentary approach, the films discover new possibilities in life and follow individuals’ journeys with curiosity and exploration in mind.
The partnership also includes Hyundai’s exclusive sponsorship of two editorial initiatives Saved By The Future and Time Transformed. Launching across CNN International TV, as well as digital and social platforms throughout Asia, the series explores breakthrough innovations in mobility, automation, science, sustainability and AI that are set to transform cities, economies and societies in the next 10 years.
Saved by The Future will be hosted by TV presenter Nicki Shields and airs from October to December. Time Transformed is a special series featuring thought leaders in renewable energy, green mobility, intelligent design, business and urban planning.