Bogdan Frusina, Founder, Dejero
TRENDING – For some early adopters, the cloud already provides a scalable, flexible infrastructure achievable without large capital investment, enabling workflow efficiencies in content creation, management and distribution.
Broadcasters are faced with increased processing and storage needs to accommodate their archives and new content. At the same time, this content must be distributed and delivered in multiple ways, each with different technical requirements: video and audio codecs, wrappers, metadata, and so on. Meeting all these demands, and ensuring that each is in the correct format, can be an automated process that is ideally suited to the cloud.
Up to this point, however, the adoption of advanced cloud-based workflows, especially for live production, has been hindered by concerns over the reliability of connectivity to the Internet. That is why Dejero believes that achieving cloud success within broadcast will take industry-wide collaboration.
Dejero solves the first-mile challenge of efficiently moving content into the cloud from virtually anywhere, where it can be managed, processed and ultimately distributed. This is of critical importance as the industry transforms. But that is just one part of the equation.
At IBC2018, Dejero collaborated with Microsoft Azure, Avid, Haivision, Hiscale, Make.TV, and Signiant, to show a proof-of-concept demonstration of live production in the cloud to deliver greater flexibility, scalability and budget efficiencies to broadcasters.
From the field, a live video stream is sent to the Microsoft Azure cloud platform from a Dejero EnGo mobile transmitter. Dejero’s video on-ramp technology receives the stream in Azure, transcodes it and delivers the standardised stream to Make.TV’s Live Video Cloud, which is used to curate and route the content to any number of destinations from within Avid MediaCentral. Hiscale’s cloud-based transcoding solution enables the live ingest into customers’ editing and asset management environments, where high- and low-resolutions files can be stored in Avid Nexis.
Additional workflows include a live ingest workflow using a Haivision stream to Avid MediaCentral or a file-based workflow with Signiant. The overall solution presents users with a single interface, pulling relevant data from collaborating partner technologies while leveraging the compute and storage power of Microsoft Azure.
This workflow aims to illustrate how the cloud can deliver on a vision that enables broadcasters to take advantage of a highly flexible infrastructure that scales according to their needs — whether that be for a month, a day, or an hour at a time — while reducing costs, and expanding their revenue options.
The cloud can help broadcasters address a pressing need to improve efficiencies and control costs. Cloud-based processes can be shut down when they are not needed, so broadcasters are not paying for processing power they are not using.
A hybrid world is emerging, where on-premises and cloud infrastructure work together. In this scenario, the cloud is often used for occasional or peak needs. It could present new opportunites: trialling a new channel, for example.
As the broadcast industry transforms, cloud processing will become crucial to metadata enrichment. For those with extensive archives, comprehensive content metadata is central to maximising monetisation. Artificial intelligence (AI) can identify detailed information within the content, including image and sound recognition, as well as speech detection, to enrich the metadata.
Taking away the need for capital investment and moving to an operational expenditure model, spinning up and shutting down processes and the associated costs as needed, the cloud will enable people, even those perhaps working out of their garage, to run an enterprise-grade broadcast operation. They will drive revenue much quicker, from a significantly lower cost base, which changes the dynamics of the industry completely.